Privacy Policy

1. Information We Collect

We collect the following categories of information:

Account Information

When you create an account, we collect your name, email address, company name, billing address, and payment information. If you sign up through a third-party authentication provider, we may receive your name and email from that service.

Usage Data

We automatically collect information about how you interact with the Service, including pages viewed, features used, session duration, browser type, operating system, IP address, and referring URLs. This data helps us understand how our platform is used and where we can improve.

Marketplace Data

When you connect your marketplace accounts (such as Amazon, Shopify, TikTok Shop, or other e-commerce platforms), we access and process your sales data, order information, advertising metrics, inventory levels, and other business data as authorized by you. This data is essential to providing our analytics services and remains your property at all times.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide and Operate the Service: To deliver analytics, generate reports, process transactions, and maintain your account.
• Improve the Platform: To analyze usage patterns, diagnose technical issues, develop new features, and enhance overall performance and user experience.
• Communicate with You: To send account notifications, respond to support requests, provide product updates, and share relevant information about the Service. You may opt out of non-essential communications at any time.
• Ensure Security: To detect and prevent fraud, unauthorized access, and other malicious activity.
• Comply with Legal Obligations: To meet applicable legal, regulatory, and tax requirements.

3. Data Sharing and Disclosure

We do not sell your personal information or marketplace data to third parties. We may share information only in the following limited circumstances:

• Service Providers: We work with trusted third-party vendors who assist us in operating the Service, such as cloud hosting providers, payment processors, and email delivery services. These providers are contractually obligated to use your data only to perform services on our behalf and to maintain appropriate security measures.
• Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, safety, or property of SunFelt, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
• With Your Consent: We may share information for other purposes when you have given us explicit consent to do so.

4. Data Security

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
• Role-based access controls and multi-factor authentication for internal systems
• Regular security assessments and vulnerability testing
• Employee security training and access limitations on a need-to-know basis

We are actively working toward SOC 2 Type II certification to further demonstrate our commitment to data security. While no method of transmission or storage is 100% secure, we continuously review and strengthen our security practices.

5. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Data Portability: You may request your data in a structured, commonly used, machine-readable format.
• Opt-Out: You may opt out of non-essential communications and marketing emails at any time.

To exercise any of these rights, please contact us at privacy@sunfelt.shop. We will respond to your request within 30 days.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Service. Cookies are small text files stored on your device that help us recognize you, remember your preferences, and analyze usage patterns.

We use the following types of cookies:

• Essential Cookies: Required for the Service to function properly, such as session management and authentication.
• Analytics Cookies: Help us understand how visitors interact with the Service so we can improve functionality and user experience.
• Preference Cookies: Store your settings and preferences, such as language and display options.

You can control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of the Service.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you close your account, we will delete or anonymize your personal information within 90 days, unless retention is required by law or for legitimate business purposes such as resolving disputes or enforcing our agreements. Aggregated, anonymized data that cannot identify you may be retained indefinitely for analytical purposes.

8. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of the Service after any changes constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: